Substacks recommended by Stef Hamerlinck

Recommended by Stef Hamerlinck

Thoughts from a creative writer, ad critic and poet – on the ethics and politics of advertising, and why human creativity beats corporate purpose

Love the broad, cultural and historical view on hot topics like brand purpose.

- Stef Hamerlinck

OFF Brand by Koto

By Koto — OFF Brand Newsletter

Sharp, practical insights on building and scaling your brand.

Interesting and nuanced perspective from a branding agency

- Stef Hamerlinck

Home

By Joe Burns

Home is a place for ideas and the people that have them

Joe is sharing amazing insights and 'strategic cold cuts' on generative-AI, brand strategy and creativity.

- Stef Hamerlinck

The Creative Act: Thoughtforms & Innerworks

By Rick Rubin

A weekly communiqué of actionable practices

Brands & Humour

By Paddy Gilmore

Every fortnight I look at how brands can use humour to be more likeable, memorable and — above all — profitable.

Doctor Branding

By G'day Frank

Got a question about your brand or helping your client with their brand? Doctor Frank will see you now. Make an appointment and take a piece of brand candy at gdayfrank.com/candy *Not a real doctor.

The Orbit

Creative culture, design oddities & internet ephemera.

MAKE IT GO VIRAL

By Zaria Parvez

Learn what makes content stick from Zaria, the creator behind Duolingo’s TikTok. Gain insights so you know how to respond when someone says "Just make it go viral!"

Brand-building insights and tips from the genius behind Duolingo's viral social media content

- Stef Hamerlinck

Considered Chaos

By Eugene Healey

Society revealed through the lens of brand.

Eugene brings fresh perspective on the evolution of social media and what it means for brands.

- Stef Hamerlinck

Strategy in Praxis

By JP Castlin

Incoherent ramblings about complexity-coherent strategy.

Behind The Brand

By Will Poskett

Every week i break down the strategies behind the world’s best brands and the cultural forces shaping them.

Artificially Intelligent

Each week, I share the 3 biggest things to know in AI and marketing.

Austin Kleon

Weekly art, writing, and creative inspiration from the author of Steal Like an Artist and other bestsellers.

Peter Van Wijnaerde

Musings Of A Wandering Mind

By Zoe Scaman

Infrequent contemplations on creativity, culture and communications.

Zoe's insights on branding & strategy are some of the most future-forward, yet grounded for marketeers and brand-builders.

- Stef Hamerlinck

raibbithole.com

By Rabbit Strat Matt

Welcome to The Rabbit Hole, where we explore curiosity to the power of AI. We are currently focusing on building The Rabbit Hole Experience Podcast, join us for monthly explorations.

Great conversations with curious brand builders.

- Stef Hamerlinck

The Alchemist from Rory Sutherland

What I can't fit on Twitter - or am too afraid to put on Twitter.

Strands of Genius

By Rosie & Faris

For weekly inspiration (or at least better conversation topics for dinner), subscribe to our newsletter, Strands of Genius. With a nearly 40% average open rate, it's anything but spam.

Branding Bullsh*t

By Austin Franke

Branding Bullsh*t debunks branding, marketing, design, and advertising bullshit with evidence. What The Duck! explores the wild branding histories of iconic brands. Contact for design and naming project inquiries: austin@woopunch.com

The I.P.ologist

Thoughts on intellectual property, brands, and designs.