Why entertainment companies invest in universes while brands waste money on one-off campaigns
More and more brands are ditching campaigns for enduring universes as you are saying... I am exploring a similar concept with a brand that you might never heard of... which is called Leone. They are building their own vibrant universe, leveraging their heritage with a pinch of Wes Anderson; find out more here: https://open.substack.com/pub/nicoaidem/p/leone-italys-digestive-pocket-ritual?utm_campaign=post-expanded-share&utm_medium=web
Amazing example! I'm planning to do a follow up article to dive deeper in this idea of 'brand universe' and I think this could be a great example!
Happy to share more details/research for your follow-up (or even a quick quote). What’s the angle you’re exploring next? Excited to read it! I've also a few other interesting examples that might be worth exploring if you are keen.
More and more brands are ditching campaigns for enduring universes as you are saying... I am exploring a similar concept with a brand that you might never heard of... which is called Leone. They are building their own vibrant universe, leveraging their heritage with a pinch of Wes Anderson; find out more here: https://open.substack.com/pub/nicoaidem/p/leone-italys-digestive-pocket-ritual?utm_campaign=post-expanded-share&utm_medium=web
Amazing example! I'm planning to do a follow up article to dive deeper in this idea of 'brand universe' and I think this could be a great example!
Happy to share more details/research for your follow-up (or even a quick quote). What’s the angle you’re exploring next? Excited to read it! I've also a few other interesting examples that might be worth exploring if you are keen.