Sitemap - 2025 - Marcel's lab

How to make your mascot talk: Lipsync tools compared

We just had the best year ever for mascots

Welcome to Marcel's lab.

How to survive the AI flood.

The billion-dollar cow mascot that survived her own company’s bankruptcy 🐄💰

[Classified] Buckle Up Briefing #11: From brand mascots to brand companions.

The AI companions are coming...

[Classified] The Bucke Up Briefing #10: Characters Are Eating the Internet (And Getting Zillow Listings)

The AI Bubble Is Real (and That’s a Good Thing)

[Exclusive screening] Buckle Up Briefing #9: The future of branding keynote.

[Classified] Buckle Up Briefing #8: 5 brands making real ads with AI today.

🧃 How 7UP killed the one thing that made it unforgettable

[Classified] Buckle up briefing #7: A wild ride: new video tutorial and Sora.

Your brand isn’t IP (yet)

[Classified] Buckle up briefing #6: How I created a brand video ad with Gen-AI 🤙

How I built a million-dollar mascot in weeks.

[Classified] Buckle up briefing #5: Building Marcel OS

🐶 Your brand is an OS

[🚨 LEAK 🚨] The Buckle up briefing #4: We need MORE.

🧑‍🍳 Chef Marcel’s secret playbook for the Gen-AI era

[Classified] The Buckle Up Briefing #3: Let's get physical

The future of branding is generative.

Welcome to Marcel's lab.

[Classified] The Buckle Up Briefing #2: The stage is yours

Brand Codes Gone Wild

[Classified] The Buckle Up Briefing #1 - Bring your brand to life.

Fuck! What? Cool.

🐼 What if mascots are everywhere?

The New Era of Brand-Building: From Guidelines to Universes

Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.

Are brand mascots back?

Entertain or die: how to build an entertainment powerhouse

Brand evolution vs revolution